![]() The song’s crossover appeal has landed it at No. The song is also airing on urban stations, many of which have shied away from playing the post-Fergie Peas. Not all of that can be attributed solely to top 40 and rhythmic radio, however. Available for digital download since March 30, “Boom” has since sold 1.9 million copies, according to Nielsen SoundScan. 1 on the Billboard Hot 100 for seven weeks. Rooted in club beats and the 808 old-school kick sound, the energetic track is a runaway top 40 hit the song has been No. ![]() But what’s not in question is the exploding popularity of “Boom Boom Pow”-the first No. As the June 9 release date for their fifth studio album, “The E.N.D.” (will.i.am music/Interscope), approaches, some of the same criticism has cropped up. “By default, people aren’t going to understand us because there aren’t that many like us.”įollowing the multiplatinum pop success of 2003’s “Elephunk” and then 2005’s “Monkey Business,” the Black Eyed Peas stood accused by fans of selling out: blunting its cutting-edge, live band hip-hop in favor of lightweight pop crossover fare. “When something is different, authentically unique, it’s always going to be questioned,” the Peas’ mastermind says. ![]() He’s pondering the question Fergie just answered: Who are the Black Eyed Peas? It was a big seller right out of the gate, hitting 465,000 downloads in its first week, making it the highest sum which had been achieved at that point by a group in one week.With his close-cropped hair hidden under a red plaid cap, Will.i.am sits astride a black chair in a striped shirt and gray jeans tucked into black combat boots. It was the best-selling song on iTunes in 2009. They watched the video on YouTube more than 100 million times WK and scooped up 6 million copies of the song in the U.S. Like, if I would’ve thought that was gonna be a radio song, I would’ve made it different…‘Boom Boom Pow’ is proof that if something’s dope, regardless of if it has that sprinkled radio vibe, that it should be played on the radio and the people are gonna like it.” WK It’s not lyrics – it’s audio patterns, structure, architecture.” SF He told Billboard the song “was made for underground clubs. The structure has three beats in one song. Will.i.am acknowledge the song’s unusual and repetitive nature when he told Rolling Stone, “It has one note. And it’s the best thing The Black Eyed Peas have ever recorded.” WK ![]() Boston Globe described the song and others from the album as “substance-free, grammatically suspect dance floor jams” which were nonetheless “booty-shaking pleasures.” WK Digital Spy’s Nick Levine called it “a fairly ridiculous robopop stomper” but also said, “Frankly who cares? Right now this just sounds cracking.” WK Rolling Stone said it was “an assault on the senses, and on good taste. “Feeling” proved even more successful, holding on to #1 for 14 weeks – giving the Peas a full six-month lock on #1!Īll four members – Will.i.am, Fergie, Taboo, and apl.de.ap – have solo raps in the futuristic-sounding, auto-tuned song. The Peas didn’t have to wait long for their next #1 – the album’s follow-up single, “I Gotta Feeling,” followed “Pow” into the pole position, giving the Peas the rare distinction of knocking themselves from the top. The song spent an amazing 12 weeks atop the charts – but it was only the beginning. With their lead single from their fifth studio album, The E.N.D., the Black Eyed Peas achieved a feat they hadn’t accomplished before – they topped the Billboard Hot 100 in the U.S. Sales (in millions): 6.9 US, 0.73 UK, 27.0 (includes US + UK) Writer(s): William Adams, Allan Pineda, Jaime Gomez, Stacy Ferguson ( see lyrics here)
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